Lindenwood

Undergraduate Catalog 2014-2015


Marketing B.A. and B.S.

Degrees

Bachelor of Arts: 72 credit hours in major

Bachelor of Science: 75 credit hours in major

Requirements

A degree in marketing requires the completion of the following courses:

Core business and GE business courses (48 credit hours)

See:

GE Requirements for Bachelor of Arts

GE Requirements for Bachelor of Science

General Education Business Requirements

Core Business Requirements

Five required major courses (15 credit hours)

MRKT 35020Marketing Information and Research

3

MRKT 35030Pricing Strategy and Negotiations

3

MRKT 35040Advertising and Promotional Strategy

3

MRKT 35050Selling

3

MRKT 45080Marketing Management and Planning

3

Electives selected from the following options:

For a BA: Three elective major courses (9 credit hours)

For a BS: 4 elective major courses (12 credit hours)

INTL 48010International Marketing

3

MGMT 36042Principles of Supply Chain Management

3

MRKT 35060Product Management

3

MRKT 39000-39999Special Topics in Marketing

1-3

MRKT 45060Marketing Communications

3

MRKT 45070Consumer Behavior

3

MRKT 49000-49999Special Topics in Marketing

1-3

MRKT 45095Internship

1-9

RTAIL 35530Retail Buying

3

RTAIL 35535Survey of Retail Operations

3

RTAIL 45540Retail Merchandising Control

3

SPMGT 37040Sport Marketing and Promotion

3

SPMGT 37050Event Management

3