Lindenwood

Undergraduate Catalog 2014-2015


Advertising, Public Relations: Corporate Communications B.A.

63 credit hours

Requirements

The Bachelor of Arts in Advertising, Public Relations: Corporate Communications requires students to complete the following courses:

PSY 10000Principles of Psychology

3

COM 11000Fundamentals of Oral Communication

3

COM 13000Survey of the Professional Media

3

COM 15100Radio Production

3

COM 15400Video Production

3

COM 20200Design with Photoshop

3

COM 23300Fundamentals of the Internet

3

COM 24200Basic Reporting

3

COM 30200Seminar in Professional Practice and Ethics

3

COM 30500Desktop Publishing

3

COM 30700Writing for the Electronic Media

3

COM 32700Media Literacy

3

COM 32800Fundamentals of Public Relations

3

COM 33500Buying and Selling Media

3

COM 36000Media Management

3

COM 36300Creative Advertising Concepts

3

COM 40100Mass Communications Law

3

COM 42700Advertising Campaign Management

3

COM 44200Promotional & Public Relations Copy Writing

3

COM 46000Mass Communications Theory

3

An additional three credit hours are also required in activity/experiential coursework and must be selected from one of the applied courses:

COM 45000Communications Internship

3