Advertising and Public Relations, BA

57 credit hours

Requirements

Major Coursework

54 credit hours of coursework from the following options:

AAD 12000	Digital Foundations	3
APR 32280	Public Relations: Communication Strategies	3
APR 33500	Media Planning and Buying	3
APR 33900	Effective Messaging in Public Relations	3
APR 34200	Copywriting	3
APR 36300	Creative Advertising Concepts	3
APR 41600	Advertising and Public Relations Competition I	3
APR 41700	Advertising and Public Relations Competition II	3
COM 24200	Basic Reporting	3
COM 32700	Media Literacy	3
DCS 35000	Personal Branding and Content Creation	3
DCS 38700	Emerging Platforms and Analytics	3
MGMT 16025	Introduction to Business and Free Enterprise	3
MGMT 26032	Principles of Management	3
MGMT 26061	Business Law I	3
MRKT 35010	Principles of Marketing	3
MRKT 35040	Advertising and Promotional Strategy	3
MRKT 45070	Consumer Behavior	3

Elective Coursework

3 credit hours of coursework from the following options:

APR 30141	Applied Advertising and Public Relations I	1
APR 30142	Applied Advertising and Public Relations II	2
APR 30143	Applied Advertising and Public Relations III	3
APR 45000	Advertising and Public Relations Internship	1-9

Seminar Coursework

Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.

APR 10800

Advertising and Public Relations Seminar

0

No duplication of coursework is permitted within the program.