Business Administration, MBA: Marketing Emphasis

An emphasis in marketing is intended to prepare individuals for the responsibility of management in marketing. The program is flexible, offering a balance between theoretical analysis and examination of established practices. Areas of marketing offered include advertising, sales management, personal selling, business-to-business marketing, international marketing, public relations, and marketing research.

Requirements

For an emphasis in marketing, select four courses from among the following options:

INTL 58010	International Marketing	3
MGMT 56040	Supply Chain Management	3
MRKT 55015	Electronic Marketing and New Media	3
MRKT 55020	Marketing Information and Research	3
MRKT 55025	Integrated Marketing Communications	3
MRKT 55030	Services Marketing	3
MRKT 55035	Product Management	3
MRKT 55040	Advertising and Promotional Strategy	3
MRKT 55050	Personal Selling and Sales Management	3
MRKT 55060	Public Relations	3
MRKT 55075	Business-to-Business Marketing	3
MRKT 55080	Marketing Strategy and Management	3
MRKT 55085	Marketing Strategies and Management II	3
MRKT 55089	Internship	1-3
MRKT 55090-55099	Special Topics in Marketing	3-6
SPMGT 57040	Sport Marketing and Promotion	3

Note: Students can only earn credit for one internship as an elective.