ASC 54700 Advertising Campaign Management

This course offers a comprehensive study of the processes involved in the development and deployment of successful advertising campaigns and will focus on the conceptualization, planning, budgeting, project timeline development and measurements of success and other stages of these campaigns. Students engage with current advertising campaign cases that need to be carefully analyzed for addressing the problem. Students will manage a major campaign from start to finish, with a view to examining and understanding the process of managing resources within an agency.