Communications, BA

48 credit hours

The Bachelor of Arts in Communications provides students with broad-based knowledge and pragmatic skills. Classes are taught by experienced communications professionals and include a wide range of offerings in both the corporate and mass communication fields. All degree programs must include at least 45-credit-hours of course work in the major plus a three-credit-hour capstone course.

All majors are required to take Foundation Studies in Communications (ICM 40000, ICM 40500, ICM 40600). This cluster introduces students to the areas of study within the communication discipline, ranging from interpersonal, organizational, public relations, intercultural to mass media. The Foundations cluster is recommended as the first cluster in the major.

In their final term of study, communications majors are required to take the capstone course ICM 48900. ICM 48900 (Communication Capstone) is offered as a traditional classroom course. The capstone project is developed, presented, and assessed within the course.

A communications major may apply for a degree in communications with an emphasis in mass communication or corporate communications if he or she has at least 27 semester hours of coursework in the declared emphasis. Pursuing an emphasis is an option, not a requirement.

Corporate Communications Emphasis

Foundation Studies in Communication Cluster (9) CO6

Promotional Mix Cluster (9) CO8

Public Relations Cluster (9) CO9

Elective Category A

(Select one of the following clusters)

Desktop Publishing Cluster (9) CO4

Organizational Communication Cluster (9) CO7

Elective Category B

(Select one of the following clusters.)

Gender Issues in Management (9) HR3

Staff Development/Information Systems Cluster (9) HR1

Marketing Cluster (9) BA4

Capstone

All communications majors must complete:

Note: In special circumstances and with the permission of the program director, ICM 49500-49599 (1-3) may substitute in one of the above clusters.

Mass Communications Emphasis

Foundation Studies in Communication Cluster (9) CO6

Desktop Publishing Cluster (9) CO4

Television Production Cluster (9) CO10

Elective Category A

(Select one of the following clusters)

Documentary Expression Cluster (9) CO5

Visual Communications Cluster (9) CO12

Elective Category B

(Select one of the following clusters)

Advanced Television Production Cluster (9) CO11

Creative Non-Fiction Cluster (9) CO1

Or another cluster from Elective Category A or B.

Capstone

All communication majors must complete: