AAD 55501 Visual Branding

This advanced course provides students with the opportunity to further their understanding and development of branding and identity design as it relates to organizations, individuals, or other systems. It reinforces the concepts associated with the visualization of corporate or organizational character, reputation, and strategy. Through case studies topics associated with the simplification and abstraction of symbols, icons, logos, and style guides are given focus. This class may require the use of a virtual reality headset identified by the instructor.