COM 51800 Fundamentals of Public Relations

This course prepares students to understand each component and how it functions in the Public Relations profession. Students analyze real-world problems and solutions through case studies and independent projects. The fundamental strategic mission of public relations as an executive function aimed at long-term relationship and reputation management will be explored in various organization contexts, including but not limited to not-for-profit, non-profit, community, governmental, professional services, as well as proprietary consumer and business product/services.