COM 55600 Mass Communications Theory

This course investigates mass communication theories that have evolved in response to developments in mass communication technology. Case studies will be used to elucidate the political, sociological, and cultural models constructed to explain phenomena, both real and imagined, perceived to be characteristic of audiences' behavioral responses to increasingly rapid technological advances since the late 19th century. Students will analyze these various theories and place them in their specific socio-historical contexts, as well as produce an original contribution to the field through research.