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Marketing Emphasis

12 credit hours

Students pursuing a BA or BS in business administration may earn an emphasis in marketing by completing 12 of their 21-24 credit hours of elective coursework in marketing.

Requirements

Emphasis Coursework

12 credit hours of coursework from the following options:

APR 36300Creative Advertising Concepts

3
APR 42700Advertising Campaign Management

3
MRKT 35015International Marketing

3
MRKT 35020Marketing Information and Research

3
MRKT 35025Social Media Marketing

3
MRKT 35030Pricing Strategy and Negotiations

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35045Digital Marketing

3
MRKT 35050Selling

3
MRKT 35060Product Management

3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
SPMGT 37040Sport Marketing and Promotion

3