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Marketing, BA

75-77 credit hours in major

Requirements

PCB&E GE and PCB&E Core Coursework

51-53 credit hours of coursework from the following requirements:

General Education Business Requirements

Core Business Requirements

Major Coursework

15 credit hours of coursework from the following options:

MRKT 35020Marketing Information and Research

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35045Digital Marketing

3
MRKT 35050Selling

3
MRKT 45080Marketing Management and Planning

3

Elective Coursework

9 credit hours of coursework from the following options:

APR 32280Public Relations: Communication Strategies

3
APR 36300Creative Advertising Concepts

3
APR 41600Advertising and Public Relations Competition I

3
APR 41700Advertising and Public Relations Competition II

3
DCS 38700Emerging Platforms and Analytics

3
MGMT 36042Principles of Supply Chain Management

3
MRKT 35015International Marketing

3
MRKT 35025Social Media Marketing

3
MRKT 35030Pricing Strategy and Negotiations

3
MRKT 35060Product Management

3
MRKT 39000-39999Special Topics in Marketing

1-3
MRKT 45070Consumer Behavior

3
MRKT 45095Internship

1-9
MRKT 49000-49999Special Topics in Marketing

1-3
NPA 30000Fundraising

3
NPA 38300Marketing for Nonprofit Organizations

3
SPMGT 37040Sport Marketing and Promotion

3
SPMGT 37050Sport Event & Entertainment Management

3