M.S.A.

48 credit hours

Program Description

The MSA program is designed to meet the needs of students who may wish to specialize in marketing, management, or project management. Following are recommended interdisciplinary cluster units of nine semester hours for each of the major areas.

Core Curriculum

27 credit hours

Graduate Information Systems and Methods Cluster

IBA 50100	Economic Issues	3
IBA 50300	Business Driven Information Systems	3
IBA 50500	Quantitative Methods	3

Graduate Marketing/Finance Cluster

IHR 56100	Essentials of Marketing	3
IHR 56200	Survey of Accounting	3
IHR 56300	Introduction to Finance	3

Graduate Management Cluster

IBA 54000	Management and Administrative Theory	3
IBA 54100	Organizational Behavior	3
IBA 54300	Personnel Management and Labor Relations	3

Management Emphasis

Students pursuing an emphasis in Management take the following required clusters for 18 semester hours in their area of emphasis:

Graduate Organizational Communications Cluster

ICM 51500	Organizational Communications Theories	3
ICM 51600	Leadership in Organizations	3
ICM 51800	Communication Process and Motivation	3

Prerequisite: MSA Core Clusters

Graduate Organizational Assessment Cluster

IHR 57700	Organizational Assessment	3
IHR 57900	Training Design, Evaluation and Facilitation	3
IHR 58000	Contemporary Issues	3

Prerequisite: MSA Core Clusters

In addition to the five required clusters, students must complete:

IBA 60100

Business Policies and Strategies

Marketing Emphasis

Students pursuing an emphasis in Marketing take the following required cluster (Graduate Marketing) and either the Graduate Integrated Promotional Communications cluster or the Graduate Product Management cluster for 18 semester hours in their area of emphasis.

Graduate Marketing Cluster (Required)

IBA 55020	Marketing Information and Research	3
IBA 55100	Marketing Strategy and Management	3
IBA 55200	Issues in Marketing	3

Prerequisite: MSA Core Clusters

Graduate Integrated Promotional Communications Cluster (Marketing Elective)

ICM 50600	Promotion Strategies and Tactics	3
ICM 50800	Advertising for Sales Efficiency	3
ICM 51000	Public Relations Strategies for Business	3

Prerequisite: MSA Core Clusters

Graduate Product Management Cluster (Marketing Elective)

IBA 55500	Product Management and Product Development	3
IBA 56000	Brand Management	3
IBA 56500	Product Positioning Strategy	3

Prerequisites: IBA 55020, IBA 55100, IBA 55200

In addition to the five required clusters, students must complete:

IBA 60100

Business Policies and Strategies