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Marketing Graduate Certificate

Requirements

To earn a graduate certificate in marketing, the student must complete the following courses:

Foundation courses (0-15 credit hours)

See Graduate Certificate Foundation Courses

Additional foundation course requirement:

MRKT 55010Marketing Principles and Issues

3

Four certificate core courses (12 credit hours):

MRKT 55015Electronic Marketing and New Media

3
MRKT 55020Marketing Information and Research

3
MRKT 55025Integrated Marketing Communications

3
MRKT 55035Product Management

3

Two elective courses (6 credit hours), selected from among the following options:

MRKT 55030Services Marketing

3
MRKT 55040Advertising and Promotional Strategy

3
MRKT 55075Business-to-Business Marketing

3