INTL 48010 International Marketing
This course is designed to provide an extensive analysis of the marketing mix and how it can be standardized for transnational markets. The course will present techniques used to identify potential markets of products and/or services in the global marketplace.
Credits
3
Prerequisite
a grade of C or better in
INTL 38000. Also required is the successful completion the Writing Proficiency Assessment (WPA) or
ENG 21000.
Offered
Offered every semester.