MRKT 55075 Business-to-Business Marketing
This course
is the study of the unique aspects of developing, implementing, and monitoring marketing programs in the industrial or business to- business marketplace. This course includes the use of case histories and case studies for the analysis of industrial markets. The industrial marketing department, its functions, and its relations with other functions and areas of the firm such as sales, manufacturing, product development, distribution, finance, and accounting will be explored.
Credits
3