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Marketing Emphasis - MBA

An emphasis in marketing is intended to prepare individuals for the responsibility of management in marketing. The program is flexible, offering a balance between theoretical analysis and examination of established practices. Areas of marketing offered include advertising, sales management, personal selling, business-to-business marketing, international marketing, public relations, and marketing research.

Requirements

For an emphasis in marketing, select four courses from among the following options:

INTL 58010International Marketing

3
MGMT 56040Supply Chain Management

3
MRKT 55015Electronic Marketing and New Media

3
MRKT 55020Marketing Information and Research

3
MRKT 55025Integrated Marketing Communications

3
MRKT 55030Services Marketing

3
MRKT 55035Product Management

3
MRKT 55040Advertising and Promotional Strategy

3
MRKT 55050Personal Selling and Sales Management

3
MRKT 55060Public Relations

3
MRKT 55075Business-to-Business Marketing

3
MRKT 55080Marketing Strategy and Management

3
MRKT 55085Marketing Strategies and Management II

3
MRKT 55090-55099Special Topics in Marketing

3-6
SPMGT 57040Sport Marketing and Promotion

3