MRKT 45070 Consumer Behavior
This course is designed to strengthen the student's understanding of consumers' marketplace behaviors. Topics to be covered include motivation, buying behavior, learning, problem solving, perception, and decision making. Students will consider the implications of the social, cultural, and psychological factors that form consumer behavior. Particular emphasis will be given to marketing techniques and strategies used to anticipate and define consumers' wants and needs.
Credits
3
Prerequisite
a grade of C or better in
MRKT 35010. Also required is the successful completion of the Writing Proficiency Assessment (WPA) or
ENG 21000.
Offered
Intermittently.