MUS 33040 Music Business II

This course is an extension of MUS 33030. Emphasis on the multiple ways the music industry and its sectors use principles and techniques of marketing, promotion, management, and merchandising, including the development, manufacturing, distribution, and retailing of musical products. Additional topics include live music in terms of concert production/promotion and venues, touring, music in radio, television, video, and advertising, the entrepreneurial musician, career development, and the international music industry.  Requires participation in a team-based project related to the music industry.

Credits

3

Prerequisite

MUS 33030

Offered

spring semester only.