MUS 33040 Music Business II
This course is an extension of MUS 33030. Emphasis on the multiple ways the music industry and its sectors use principles and techniques of marketing, promotion, management, and merchandising, including the development, manufacturing, distribution, and retailing of musical products. Additional topics include live music in terms of concert production/promotion and venues, touring, music in radio, television, video, and advertising, the entrepreneurial musician, career development, and the international music industry. Requires participation in a team-based project related to the music industry.
Credits
3
Offered
spring semester only.