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Marketing MS

45-66 credit hours

Requirements

To earn a Master of Science in Marketing, the student must complete the following degree requirements:

MS foundation courses (0-21 credit hours)

EPB 50100Academic Writing for Graduate Students

6

One of the following:

FIN 52010Financial Policy

3
FIN 32000Principles of Finance

3

One of the following:

ECON 53081Economics Concepts

3
ECON 23020Principles of Microeconomics

3

One of the following:

MGMT 56070Statistics and Quantitative Analysis

3
MTH 14100Basic Statistics

3

Notes: (1) Courses are three credit hours unless otherwise indicated.

(2) Students may opt to meet the course foundation requirements by (a) taking these courses at the graduate level at Lindenwood or at another regionally accredited institution or (b) taking the equivalent undergraduate courses at Lindenwood or any regionally accredited institution. In either case, students must have received a grade of B or better in order to waive the foundation course.

(2) Students wishing to waive ACCT 51010, ECON 53081, or MGMT 56025 without a transcript showing equivalent coursework may attempt to do so by achieving a score of 70% or better on a diagnostic exam (one exam per course) prior to the start of the business program. To schedule an appointment to take this exam, contact the School of Business & Entrepreneurship.

One of the following:

MRKT 35010Principles of Marketing

3
MGMT 56025Business Concepts

3

One of the following:

ACCT 51010Financial Accounting Concepts

3
ACCT 21010Principles of Financial Accounting

3

Fourteen core business courses (42 credit hours)

ACCT 51011Managerial Accounting

3
MRKT 55010Marketing Principles and Issues

3
MRKT 55020Marketing Information and Research

3
MRKT 55035Product Management

3
MRKT 55025Integrated Marketing Communications

3
MRKT 55015Electronic Marketing and New Media

3
MRKT 55030Services Marketing

3
MRKT 55080Marketing Strategy and Management

3
MRKT 55085Marketing Strategies and Management II

3
INTL 58010International Marketing

3
MGMT 56075Linear Statistical Models

3
MGMT 66075Quantitative Research Methods in Business

3
MRKT 65095Marketing Thesis I

3
MRKT 65096Marketing Thesis II

3

In addition, students must select one elective course (3 credit hours) from among the following options:

MGMT 56040Supply Chain Management

3
MRKT 55050Personal Selling and Sales Management

3
SPMGT 57040Sport Marketing and Promotion

3