ICM 55300 Strategic Research and Planning

Students master strategic PR principles in the development, design, and execution of a campaign plan that includes measurable objectives and evaluations, with heavy emphasis on problem solving and the role of research, sampling, data analysis, and interpretations of qualitative findings that inform the planning and management process. Students will work with a client to create and conduct a professional PR campaign and presentation.

Credits

3

Offered

Every term at various locations.