Contents
Catalog Links
Share

Marketing, BA and BS

Degrees

Bachelor of Arts: 72-74 credit hours in major

Bachelor of Science: 79-81 credit hours in major

Requirements

A degree in marketing requires the completion of the following courses:

Core business and GE business courses (48-54 credit hours)

See:

GE Requirements for Bachelor of Arts

GE Requirements for Bachelor of Science

General Education Business Requirements

Core Business Requirements

Five required major courses (15 credit hours)

MRKT 35020Marketing Information and Research

3
MRKT 35030Pricing Strategy and Negotiations

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35050Selling

3
MRKT 45080Marketing Management and Planning

3

Electives selected from the following options:

For a BA: Three elective major courses (9 credit hours)

For a BS: 4 elective major courses (12 credit hours)

INTL 48010International Marketing

3
MGMT 36042Principles of Supply Chain Management

3
MRKT 35060Product Management

3
MRKT 39000-39999Special Topics in Marketing

1-3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
MRKT 49000-49999Special Topics in Marketing

1-3
MRKT 45095Internship

1-9
RTAIL 35530Retail Buying

3
RTAIL 35535Survey of Retail Operations

3
RTAIL 45540Retail Merchandising Control

3
SPMGT 37040Sport Marketing and Promotion

3
SPMGT 37050Event Management

3