Retail Management Emphasis

12 credit hours

Requirements

Students pursuing a BA or BS in Business Administration may earn an emphasis in retail management by completing 12 credit hours of elective coursework in retail management.

Emphasis area courses may be selected from among the following options:

MGMT 16022Introduction to Business and Free Enterprise

3

MRKT 35040Advertising and Promotional Strategy

3

MRKT 35050Selling

3

MRKT 35060Product Management

3

MRKT 45070Consumer Behavior

3

RTAIL 35530Retail Buying

3

RTAIL 35535Survey of Retail Operations

3

RTAIL 45540Retail Merchandising Control

3