The MSA program is designed to meet the needs of students who may wish to specialize in marketing, management, or project management. Following are recommended interdisciplinary cluster units of nine semester hours for each of the major areas.
Core Curriculum Clusters
Graduate Economics and Information Science Cluster (6) BA21
IBA 50300 Business Driven Information Systems (3) is offered as a single course.
Graduate Marketing/Finance Cluster (9) HR10
Core Curriculum Courses
Additional Required Course
IBA 50300 | Business Driven Information Systems | 3 |
Management Emphasis
Students pursuing an emphasis in Management take the following required clusters for 27 semester hours in their area of emphasis:
Graduate Management Cluster (9) BA9
Students must take these six courses by completing one option from Graduate Leadership and Change Management Cluster (BA17) and one option from Graduate Leadership and Ethics Cluster (BA18.)
Graduate Leadership and Change Management Cluster (9) BA17
Availability per quarter listed below:
Option One: Summer 2017
Option Two: Fall 2017, Winter 2018, & Spring 2018
Option Three: Winter 2018 & Spring 2018
Graduate Leadership and Ethics Cluster (9) BA18
Availability per quarter listed below:
Option One: Fall 2017
Option Two: Winter 2018 & Spring 2018
In addition to the five required clusters, students must complete:
Marketing Emphasis
Students pursuing an emphasis in marketing take the following required cluster (Graduate Marketing) and either the Graduate Integrated Promotional Communications cluster, Graduate Management, or the Graduate Product Management cluster for 27 semester hours in their area of emphasis.
Graduate Marketing Cluster (Required) (9) BA10
Prerequisite: MSA Core Clusters
Choose two of the following clusters.
Graduate Integrated Promotional Communications Cluster (9) CO24
ICM 50600 | Promotion Strategies and Tactics | 3 |
ICM 50800 | Advertising for Sales Efficiency | 3 |
ICM 51000 | Public Relations Strategies for Business | 3 |
Prerequisite: MSA Core Clusters
Graduate Management Cluster (9) BA9
Graduate Product Management Cluster (9) BA11
In addition to the five required clusters, students must complete:
Project Management Emphasis
Students pursuing an emphasis in Project Management take the following required clusters for 27 semester hours in their area of emphasis:
Graduate Management Cluster (9) BA9
Graduate Project Management in Business Cluster (9) BA15
Prerequisite: MSA Core Clusters
Graduate Managing Project Execution Cluster (9) BA16
IBA 56075 | Managing Project Execution | 3 |
IBA 56076 | Project Leadership and Communication | 3 |
IBA 56077 | Issues and Cases in Global Project Management | 3 |
In addition to the five required clusters, students must complete: