Communications, MA
48 credit hours
The MA in Communications offers three emphasis areas:
- Promotions
- Training and Development
- Digital and Multimedia Studies
The promotions emphasis focuses upon advertising, marketing, promotional and corporate communication skills, principles and theories.
The training and development emphasis focuses on an interdisciplinary approach drawing off organizational communication, human resources and business management disciplines.
The digital and multimedia studies emphasis offers a broad-based curriculum in digital media production with courses in video production, graphic design, web-site construction, documentary, and media history and theory.
All emphasis areas are required to take the three-credit Communications Capstone (ICM 60100) course in their final quarter. The capstone course highlights the skills and knowledge acquired in previous courses by applying them to a final project in the student’s emphasis area.
With permission of the communications program director students can earn up to nine hours of independent study coursework (ICM 59500 Special Topics I, ICM 59600 Special Topics II, ICM 59700 Special Topics III). These three credit hour courses involve applied individualized studies, under the supervision of Lindenwood faculty, in support of developing programming and operations at LUTV, the Lindenwood television station.
Promotions Emphasis
The MA in Communications with a promotions emphasis requires completion of the following clusters.
Core Curriculum
Graduate Public Relations Cluster (9) CO21
Graduate Marketing Cluster (9) BA10
Graduate Integrated Promotional Communications Cluster (9) CO24
| ICM 50600 | Promotion Strategies and Tactics | 3 |
| ICM 50800 | Advertising for Sales Efficiency | 3 |
| ICM 51000 | Public Relations Strategies for Business | 3 |
Elective Category A
(Select one of the following clusters):
Graduate Corporate Communications Cluster (9) CO14
Graduate Organizational Communications Cluster (9) CO25
Elective Category B
(Select one of the following clusters):
Graduate Imaging and Design Cluster (9) CO18
Graduate Web Page Design Cluster (9) CO23
Graduate Product Management Cluster (9) BA11
Capstone
Training and Development Emphasis
The MA in Communications with a training and development emphasis requires completion of the following clusters
Core Curriculum
Graduate Corporate Communications Cluster (9) CO14
Graduate Organizational Communications Cluster (9) CO25
Graduate Organizational Assessment Cluster (9) HR7
Graduate Managerial Issues Cluster (9) HR6
Graduate Management Cluster (9) BA9
Capstone
Digital and Multimedia Studies Emphasis
The MA in Communications in digital and multimedia studies combines coursework that involves both hands-on experiences with current technologies and conceptual studies relating to their applications. The MA in communications with a digital and multimedia emphasis requires completion of five clusters and one three-semester-hour capstone course for a total of 48 credit hours.
Core Curriculum
Graduate Documentary Storytelling and Research Cluster (9) CO27
| ICM 53500 | Documentary Storytelling: Theory and Narrative Structure | 3 |
| ICM 54000 | Media Preservation and Archives | 3 |
| ICM 54400 | Documentary Research and Writing | 3 |
Graduate Television Production Cluster (9) CO22
Graduate Imaging and Design Cluster (9) CO18
Graduate Web Page Design Cluster (9) CO23
Elective Cluster
(Select one of the following clusters)
Graduate Scriptwriting Cluster (9) WR7
Prerequisite: Submit writing sample to MFA program director.
Graduate Advanced Television Production Cluster (9) CO13
Graduate Media Design Applications Cluster (9) CO26
| ICM 52400 | Media Design Applications: Adobe Illustrator | 3 |
| ICM 52500 | Media Design Applications: Adobe Photoshop | 3 |
| ICM 52900 | Graphic Design Management and Workflow | 3 |
Independent Study Courses
Capstone