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Mass Communications, BA

Credit hours vary by emphasis area

Requirements

The Bachelor of Arts in Mass Communications requires completion of the following core courses for all of the areas of emphases:

36 credit hours

COM 11000Fundamentals of Oral Communication

3
COM 13000Survey of the Professional Media

3
COM 15100Radio Production

3
COM 15400Video Production

3
COM 23300Internet & Web

3
COM 24200Basic Reporting

3
COM 30200Seminar in Professional Practice and Ethics

3
COM 30700Writing for the Electronic Media

3
COM 32700Media Literacy

3
COM 40100Mass Communications Law

3
COM 46000Mass Communications Theory

3
PSY 10000Principles of Psychology

3

Mass Communications Broadcast Emphasis

66 credit hours

COM 25600Television Production

3
COM 30101Applied Mass Communication-Radio

3
COM 30102Applied Mass Communication-Video

3
COM 30400Broadcast Newswriting

3
COM 34300Television News Production

3
COM 35200Advanced Audio Production

3
COM 35400Producing for Film and Video

3
COM 35700Editing for Film and Video

3
COM 36000Media Management

3

Activity/Experiential Course

An additional three credit hours are also required in activity/experiential coursework and must be selected from one of the applied areas of communications:
COM 30101Applied Mass Communication-Radio

3
COM 30102Applied Mass Communication-Video

3
COM 30103Applied Mass Communication-Public Relations

3
COM 30104Applied Mass Communication-Sports Information

3
COM 45000Communications Internship

3

Mass Communications Advertising and Public Relations Emphasis

69 credit hours

COM 20200Design with Photoshop

3
COM 30500Desktop Publishing

3
COM 32800Fundamentals of Public Relations

3
COM 33500Buying and Selling Media

3
COM 36300Creative Advertising Concepts

3
COM 42700Advertising Campaign Management

3
COM 44200Advertising Copywriting

3
MRKT 35010Principles of Marketing

3

Elective Courses

Six credit hours of electives from courses listed below.

ART 18101Digital Photography I

3
COM 12300Media Design Foundations

3
COM 13600Programming Logic

3
COM 30201-30299Focus in Interactive

3
COM 30801-30899Focus in Web

3
COM 33400Web Design I

3
COM 33700Design with Illustrator

3
COM 35200Advanced Audio Production

3
COM 35400Producing for Film and Video

3
COM 36000Media Management

3
COM 44300Web Design II

3
COM 44401Interactive Design

3
GD 12000Introduction to Graphic Design

3

Activity/Experiential Course

An additional three credit hours are also required in activity/experiential coursework and must be selected from one of the applied areas of communications:
COM 30101Applied Mass Communication-Radio

3
COM 30102Applied Mass Communication-Video

3
COM 30103Applied Mass Communication-Public Relations

3
COM 30104Applied Mass Communication-Sports Information

3
COM 45000Communications Internship

3

Mass Communications Media Management and Sales Emphasis

54 credit hours

COM 30300Written Communication for Business

3
COM 33500Buying and Selling Media

3
COM 36000Media Management

3
MRKT 35010Principles of Marketing

3
MGMT 26032Principles of Management

3

Activity/Experiential Course

An additional six credit hours are also required in activity/experiential coursework and must be selected from one of the applied areas of communications:
COM 30101Applied Mass Communication-Radio

3
COM 30102Applied Mass Communication-Video

3
COM 30103Applied Mass Communication-Public Relations

3
COM 30104Applied Mass Communication-Sports Information

3
COM 45000Communications Internship

3

Mass Communications Sports Information Emphasis

60 credit hours

COM 20200Design with Photoshop

3
COM 30500Desktop Publishing

3
COM 32800Fundamentals of Public Relations

3
COM 33500Buying and Selling Media

3
SPMGT 27020Orientation to Sport Management

3
SPMGT 47080Sport Management Policy

3

Activity/Experiential Course

An additional six credit hours are also required in activity/experiential coursework and must be selected from one of the applied areas of communications:
COM 30101Applied Mass Communication-Radio

3
COM 30102Applied Mass Communication-Video

3
COM 30103Applied Mass Communication-Public Relations

3
COM 30104Applied Mass Communication-Sports Information

3
COM 45000Communications Internship

3