Marketing, MS

45-66 credit hours

Requirements

To earn a Master of Science in Marketing, the student must complete the following degree requirements:

MS Foundation Courses (0-21 credit hours)

Academic Writing for Graduate Students (6)

One of the following:

MGMT 56070	Statistics and Quantitative Analysis	3
MTH 14100	Basic Statistics	3

One of the following:

MGMT 56025	Business Concepts	3
MRKT 35010	Principles of Marketing	3

One of the following:

ACCT 51010	Financial Accounting Concepts	3
ACCT 21010	Principles of Financial Accounting	3

One of the following:

ECON 53081	Economics Concepts	3
ECON 23020	Principles of Microeconomics	3

One of the following:

FIN 52010	Financial Policy	3
FIN 32000	Principles of Finance	3

In addition, students must select one elective course (three credit hours) from among the following options:

MGMT 56040	Supply Chain Management	3
MRKT 55050	Personal Selling and Sales Management	3
SPMGT 57040	Sport Marketing and Promotion	3

Notes: (1) Courses are three credit hours unless otherwise indicated.

(2) Students may opt to meet the course foundation requirements by (a) taking these courses at the graduate level at Lindenwood or at another regionally accredited institution or (b) taking the equivalent undergraduate courses at Lindenwood or any regionally accredited institution. In either case, students must have received a grade of B or better in order to waive the foundation course.

(3) Students wishing to waive ACCT 51010, ECON 53081, or MGMT 56025 without a transcript showing equivalent coursework may attempt to do so by achieving a score of 70 percent or better on a diagnostic exam (one exam per course) prior to the start of the business program. To schedule an appointment to take this exam, contact the Plaster School of Business & Entrepreneurship.

MS Marketing Applied Course Work Track

Fourteen core business courses (42 credit hours)

ACCT 51011	Managerial Accounting	3
INTL 58010	International Marketing	3
MGMT 56075	Linear Statistical Models	3
MGMT 56080	Business Analytics	3
MGMT 66075	Quantitative Research Methods in Business	3
MRKT 55010	Marketing Principles and Issues	3
MRKT 55015	Electronic Marketing and New Media	3
MRKT 55020	Marketing Information and Research	3
MRKT 55025	Integrated Marketing Communications	3
MRKT 55030	Services Marketing	3
MRKT 55035	Product Management	3
MRKT 55055	Research Project in Marketing	3
MRKT 55080	Marketing Strategy and Management	3
MRKT 55085	Marketing Strategies and Management II	3

MS Marketing Thesis Track:

Fourteen core business courses (42 credit hours)

ACCT 51011	Managerial Accounting	3
INTL 58010	International Marketing	3
MGMT 56075	Linear Statistical Models	3
MGMT 66075	Quantitative Research Methods in Business	3
MRKT 55010	Marketing Principles and Issues	3
MRKT 55015	Electronic Marketing and New Media	3
MRKT 55020	Marketing Information and Research	3
MRKT 55025	Integrated Marketing Communications	3
MRKT 55030	Services Marketing	3
MRKT 55035	Product Management	3
MRKT 55080	Marketing Strategy and Management	3
MRKT 55085	Marketing Strategies and Management II	3
MRKT 65095	Marketing Thesis I	3
MRKT 65096	Marketing Thesis II	3