DCS 35000 Personal Branding and Content Creation

Social media platforms have allowed people to craft their own personal brand as never before. Through platforms, users are able to become their own media company and can apply that experience to other brands.  In this course, students will learn to create, promote, protect, maintain, and monetize their own personal brand by utilizing major social media platforms.  Students will learn to analyze audience data to construct trend predictions and ultimately, create better content.

Credits

3

Offered

fall and spring semesters.