DCS 40000 Contemporary Audience Analysis

This course will focus on methods of examination of audience behavior in an increasingly dominant digital media environment. Students will concentrate on the work of scholars and media industry professionals who analyze the meaning of the social, cultural, and political dimensions of a digitally mediated world.  Marketing and sociological concepts will also be applied in the analysis of audience behavior and how to quantify that data into meaningful media messages.

Credits

3

Offered

fall and spring semesters.