INTL 48010 International Marketing

This course is designed to provide an extensive analysis of the marketing mix and how it can be standardized for transnational markets. The course will present techniques used to identify potential markets of products and/or services in the global marketplace. Lab fee may be required.

Credits

3

Prerequisite

a grade of C or better in ENGL 17000 and MRKT 35010.

Offered

Fall and Spring semesters.