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Advertising, Public Relations: Corporate Communications, BA

63 credit hours

Requirements

The Bachelor of Arts in Advertising, Public Relations: Corporate Communications requires students to complete the following courses:

COM 11000Fundamentals of Oral Communication

3
COM 13000Survey of the Professional Media

3
COM 15100Radio Production

3
COM 15400Video Production

3
COM 20200Design with Photoshop

3
COM 23300Internet & Web

3
COM 24200Basic Reporting

3
COM 30200Seminar in Professional Practice and Ethics

3
COM 30500Desktop Publishing

3
COM 30700Writing for the Electronic Media

3
COM 32700Media Literacy

3
COM 32800Fundamentals of Public Relations

3
COM 33500Buying and Selling Media

3
COM 36000Media Management

3
COM 36300Creative Advertising Concepts

3
COM 40100Mass Communications Law

3
COM 42700Advertising Campaign Management

3
COM 44200Advertising Copywriting

3
COM 46000Mass Communications Theory

3
PSY 10000Principles of Psychology

3

An additional three credit hours are also required in activity/experiential coursework and must be selected from one of the applied courses:

COM 30103Applied Mass Communication-Public Relations

3
COM 30104Applied Mass Communication-Sports Information

3
COM 30121Applied Mass Communication-Radio I

1
COM 30122Applied Mass Communication-Radio II

2
COM 30123Applied Mass Communication-Radio III

3
COM 30131Applied Mass Communication-Video I

1
COM 30132Applied Mass Communication-Video II

2
COM 30133Applied Mass Communication-Video III

3
COM 30141Applied Advertising I

1
COM 30142Applied Advertising II

2
COM 30143Applied Advertising III

3
COM 45000Communications Internship

3