Communications, BA
The Bachelor of Arts in Communications provides students with broad-based knowledge and pragmatic skills. Classes are taught by experienced communications professionals and include a wide range of offerings in both the corporate and mass communication fields. All majors must have at least 45 credit hours of course work in the major plus a three-credit capstone course.
All majors are required to take Foundation Studies in Communications (ICM 40000, ICM 40500, ICM 40600). This cluster introduces students to the areas of study within the communication discipline, ranging from interpersonal, organizational, public relations, intercultural to mass media. The Foundations cluster is recommended as the first cluster in the major.
In their final term of study, communications majors are required to take the capstone course (ICM 48900). ICM 48900 Communications Capstone is offered as a traditional classroom course. The capstone project is developed, presented, and assessed within the course.
A communications major may apply for a degree in communications with an emphasis in mass communication or corporate communications if he or she has at least 27 semester hours of coursework in the declared emphasis. Pursuing an emphasis is an option, not a requirement.
Corporate Communications Emphasis
Required
Foundation Studies in Communication Cluster (9) CO6
| ICM 40000 | Historical Development and Trends in Communication | 3 |
| ICM 40500 | Media and Society (Ethics and the Media) | 3 |
| ICM 40600 | Theories of Communication | 3 |
Promotional Mix Cluster (9) CO8
Public Relations Cluster (9) CO9
Elective Category A
(Select one of the following clusters)
Desktop Publishing Cluster (9) CO4
Organizational Communication Cluster (9) CO7
| ICM 46000 | Organizational Communication Theory | 3 |
| ICM 46100 | Communications Process Analysis | 3 |
| ICM 46200 | Practical Applications of Communication Processes | 3 |
Elective Category B
(Select one of the following clusters)
Managerial Issues Cluster (9) HR3
Staff Development/Information Systems Cluster (9) HR1
Marketing Cluster (9) BA4
Required Capstone
All communications majors must complete:
Note: In special circumstances and with the permission of the program director, ICM 49500-49599 (1-3) may substitute in one of the above clusters.
Mass Communications Emphasis
Required
Foundation Studies in Communication Cluster (9) CO6
| ICM 40000 | Historical Development and Trends in Communication | 3 |
| ICM 40500 | Media and Society (Ethics and the Media) | 3 |
| ICM 40600 | Theories of Communication | 3 |
Desktop Publishing Cluster (9) CO4
Television Production Cluster (9) CO10
Elective Category A
(Select one of the following clusters)
Documentary Expression Cluster (9) CO5
Visual Communications Cluster (9) CO12
Elective Category B
(Select one of the following clusters)
Advanced Television Production Cluster (9) CO11
Creative Non-Fiction Cluster (9) CO1
Or another cluster from Elective Category A or B
Required Capstone
All communication majors must complete: