COM 32800 Fundamentals of Public Relations

A focused investigation of how rapidly evolving advances in communication technology are impacting the profession of public relations in a global environment. The fundamental strategic mission of public relations as an executive function aimed at long-term relationship and reputation management will be explored in various organization contexts including but not limited to not-for-profit non-profit community governmental professional services as well as proprietary consumer and business product/services. The key tactics appropriate to relationship development and management with a variety of stake-holder groups including but not limited to employees members volunteers regulators legislators community activists investors charities as well as consumer/customers will receive explicit scrutiny.

Offered

Fall/Spring