Undergraduate Catalog 2018-2019  /  Undergraduate Course Descriptions  /  ASC - Advertising and Strategic Communications

ASC - Advertising and Strategic Communications

• ASC 10800 Advertising and Strategic Communications Seminar
• ASC 22800 Fundamentals of Public Relations
• ASC 24500 Fundamentals of Advertising
• ASC 25000 Research and Consumer Behavior
• ASC 30141 Applied Advertising and Strategic Communications I
• ASC 30142 Applied Advertising and Strategic Communications II
• ASC 30143 Applied Advertising and Strategic Communications III
• ASC 33500 Media Planning and Buying
• ASC 33900 Effective Messaging in Public Relations
• ASC 34200 Advertising Copywriting
• ASC 36300 Creative Advertising Concepts
• ASC 41600 Advertising Competition I: The Campaign
• ASC 41700 Advertising Competition II: The Pitch
• ASC 42700 Advertising Campaign Management
• ASC 44000 Public Relations Plan Management
• ASC 45000 Advertising and Strategic Communications Internship