Contents
Catalog Links
Share

Advertising and Strategic Communications, BA

75 credit hours

Requirements

The Bachelor of Arts in Advertising and Strategic Communications requires students to complete the following courses:

ASC 10800Advertising and Strategic Communications Seminar

0
ASC 22800Fundamentals of Public Relations

3
ASC 24500Fundamentals of Advertising

3
ASC 25000Research and Consumer Behavior

3
ASC 33500Media Planning and Buying

3
ASC 33900Effective Messaging in Public Relations

3
ASC 34200Advertising Copywriting

3
ASC 36300Creative Advertising Concepts

3
ASC 42700Advertising Campaign Management

3
ASC 44000Public Relations Plan Management

3
COM 11000Fundamentals of Oral Communication

3
COM 13000Survey of the Professional Media

3
COM 15100Radio Production

3
COM 15400Video Production

3
COM 24200Basic Reporting

3
COM 30210Career and Portfolio Seminar

3
COM 32700Media Literacy

3
DCS 35000Personal Branding and Content Creation

3
DCS 38700Emerging Platforms and Analytics

3
DWD 11600Drag and Drop Web Design

3
DWD 20200Design with Photoshop

3
DWD 31000Design with Illustrator

3
MRKT 35010Principles of Marketing

3
PSY 10000Principles of Psychology

3

An additional six credit hours are also required in activity/experiential coursework and must be selected from the following applied courses:

ASC 30141Applied Advertising and Strategic Communications I

1
ASC 30142Applied Advertising and Strategic Communications II

2
ASC 30143Applied Advertising and Strategic Communications III

3
ASC 41600Advertising Competition I: The Campaign

3
ASC 41700Advertising Competition II: The Pitch

3
ASC 45000Advertising and Strategic Communications Internship

3

Advertising and Strategic Communications majors must enroll in ASC 10800 Advertising and Strategic Communications Seminar (0) every semester with the exception of the semester in which they are taking an internship.