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Media Management, BA

66 credit hours

Requirements

The Bachelor of Arts in Media Management requires the completion of the following courses:

ASC 22800Fundamentals of Public Relations

3
ASC 33500Media Planning and Buying

3
COM 10800Mass Communications Seminar

0
COM 13000Survey of the Professional Media

3
COM 15100Radio Production

3
COM 15400Video Production

3
COM 24200Basic Reporting

3
COM 30210Career and Portfolio Seminar

3
COM 32700Media Literacy

3
COM 36000Media Management

3
COM 40100Mass Communications Law

3
COM 46010Mass Communications Theory and Ethics

3
DCS 38700Emerging Platforms and Analytics

3
DWD 10050Web Design I

3
ECON 23010Survey of Economics

3
MGMT 26032Principles of Management

3
MIS 24000Introduction to Information Systems

3
MRKT 35010Principles of Marketing

3

Activity/Experiential Courses

Six credit hours chosen from the following:

COM 30103Applied Mass Communication-Public Relations

3
COM 30104Applied Mass Communication-Sports Information

3
COM 30121Applied Mass Communication-Radio I

1
COM 30122Applied Mass Communication-Radio II

2
COM 30123Applied Mass Communication-Radio III

3
COM 30131Applied Mass Communication-Video I

1
COM 30132Applied Mass Communication-Video II

2
COM 30133Applied Mass Communication-Video III

3
COM 45000Communications Internship

3

Electives

Nine credit hours chosen from the following:

ACCT 21010Principles of Financial Accounting

3
ASC 36300Creative Advertising Concepts

3
COM 11500Sportscasting

3
COM 22500Photojournalism

3
COM 30700Writing for the Electronic Media

3
COM 35200Advanced Audio Production

3
COM 35400Producing for Film and Video

3
COM 37500-37599Topics in Media Studies

1-3
COM 37700-37799Advanced Media Literacy Topics

3
COM 38200Feature Writing

3
DCS 20000Digital Content and Demographics

3
DCS 35000Personal Branding and Content Creation

3
DCS 40000Contemporary Audience Analysis

3
DWD 20200Design with Photoshop

3
ECON 23020Principles of Microeconomics

3
FIN 32000Principles of Finance

3
MGMT 36050Organizational Behavior

3
MRKT 45070Consumer Behavior

3
MUS 33030Music Business I

3

The Bachelor of Arts in Media Management also requires the following

• Media Management majors must enroll in COM 10800 Mass Communications Seminar (0) every semester with the exception of the semester in which they are taking an internship.