Master of Science in Administration, MSA Marketing Management Emphasis

Requirements

30 credit hours

Graduate Management Cluster (9) BA9

IBA 54000	Management and Administrative Theory	3
IBA 54100	Organizational Behavior	3
IBA 54675	Employment Law and Management	3

Graduate Marketing Cluster (Required) (9) BA10

IBA 55020	Marketing Information and Research	3
IBA 55100	Marketing Strategy and Management	3
IBA 55200	Issues in Marketing	3

Graduate Product Marketing Cluster (9) BA11

IBA 55500	Product Management and Product Development	3
IBA 56000	Brand Management	3
IBA 56500	Product Positioning Strategy	3

Prerequisites: IBA 55020, IBA 55100, IBA 55200

In addition to the required clusters, students must complete:

IBA 60100

Business Policies and Strategies

3