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Programs of Study
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Undergraduate Course Descriptions
- AAD - Art and Design
- ACCT - Accounting
- AEM - Arts and Entertainment Management
- AES - Aerospace Science
- AHS - Allied Health Sciences
- AMC - Arts, Media and Communications
- ANT - Anthropology
- ARTH- Art History
- ASC - Advertising and Strategic Communications
  - 10000
  - 20000
  - 30000
  - 40000
- AST-American Studies
- AT - Athletic Training
- BSC - Biological Sciences
- CCJ - Criminology and Criminal Justice
- CHI - Chinese
- CHM - Chemistry
- COL - All-College
- COM - Communications
- CSC - Computer Science
- CSP - Chinese Studies
- DAN - Dance
- DCS - Digital Content Strategy
- DSCI - Data Science
- ECON - Economics
- EDI - Education: Technology and Engineering (St Louis Community College-Florissant Valley)
- EDS-Education-Special-Education
- EDU - Education
- EGR - Engineering
- ENGL - English Language and Literature
- ENTR - Entrepreneurial Studies
- ENV - Environmental Science
- EPP - English Preparedness Program
- ESC - Earth Sciences
- ESOL - Teaching English to Speakers of Other Languages
- EXS - Exercise Science
- FBD - Fashion Business and Design
- FIN - Finance
- FRE - French
- GAM - Game Design
- GEO - Geography
- GER - German
- GS - Gender Studies
- HFS - Health and Fitness Science
- HIST - Historical Studies
- HM - Health Management**
- HRM - Human Resource Management
- ICS - Cybersecurity**
- IIT - Information Technology**
- INTL - International Business
- IR - International Relations
- IS - Interdisciplinary Studies
- MGMT - Management
- MRKT - Marketing
- MS-Military-Science-ROTC
- MTH - Mathematics
- MUS - Music
- NPA - Nonprofit Administration
- NUR - Nursing
- PARA - Paramedicine
- PE - Physical Education
- PHRL - Philosophy & Religion
- PHS - Public Health
- PHY - Physics
- PS - Political Science
- PSY - Psychology
- REC - Recreation, Sport, and Tourism Management
- RTAIL - Retail Management
- SCI - Natural Science
- SOC - Sociology
- SPA - Spanish
- SPMGT - Sport Management
- SW - Social Work
- TA - Theatre
- UNIV - Lindenwood University Orientation
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Undergraduate Catalog 2019-2020 / Undergraduate Course Descriptions / ASC - Advertising and Strategic Communications

ASC - Advertising and Strategic Communications

ASC 10800 Advertising and Strategic Communications Seminar
ASC 22800 Fundamentals of Public Relations
ASC 24500 Fundamentals of Advertising
ASC 25000 Research and Consumer Behavior
ASC 30141 Applied Advertising and Strategic Communications I
ASC 30142 Applied Advertising and Strategic Communications II
ASC 30143 Applied Advertising and Strategic Communications III
ASC 33500 Media Planning and Buying
ASC 33900 Effective Messaging in Public Relations
ASC 34200 Advertising Copywriting
ASC 36300 Creative Advertising Concepts
ASC 41600 Advertising Competition I: The Campaign
ASC 41700 Advertising Competition II: The Pitch
ASC 42700 Advertising Campaign Management
ASC 44000 Public Relations Plan Management
ASC 45000 Advertising and Strategic Communications Internship