MRKT 35015 International Marketing

This course is designed to provide an extensive analysis of the marketing mix and how it can be standardized for transnational markets. The course will present techniques used to identify potential markets of products and/or services in the global marketplace. Lab fee may be required.

Credits

3

Prerequisite

MGMT 36000 or MRKT 35010 with a C or better.

Offered

Fall/Spring.

Notes

Added after publishing - July addendum 07/01/2020**