Advertising and Strategic Communications, BA
60 credit hours
"The only constant is change.” This statement is especially true because consumer tastes are constantly changing as well as the media those consumers use to interact with products and services. We are exposed to up to 5,000 ads per day on personal computers, on our telephones, at the gas pumps, in movie theaters, on wrapped cars, in bathroom stalls, on stickers placed on fruit, and during sporting events. Like advertising, public relations is everywhere, as practitioners strive to gain editorial coverage for individuals and companies.
Digital media has reshaped the ad game as consumers are leaving a digital trail of their consumption of products and services. Companies risk losing customers if they are unable to tailor campaigns that reflect and resonate with the target audience. Consumers desire a dialogue with brands, and social media (tweet, video, chat, post, hashtag, blog) is an ideal tool for advertisers to converse with current and potential customers. Companies need savvy and knowledgeable people to navigate ever-changing situations. This could be you.
Requirements
Three credit hours selected from the following:
| AMC 44444 | Internship | 1-6 |
| ASC 30141 | Applied Advertising and Strategic Communications I | 1 |
| ASC 30142 | Applied Advertising and Strategic Communications II | 2 |
| ASC 30143 | Applied Advertising and Strategic Communications III | 3 |
Advertising and Strategic Communications majors must enroll in ASC 10800 Advertising and Strategic Communications Seminar (0) every semester with the exception of the semester in which they are taking an internship.