Music Business and Entrepreneurship, BA

99 credit hours

Requirements

The Bachelor of Arts in music business and entrepreneurship requires a minimum grade of C in the following courses:

Foundation

ACCT 21010Principles of Financial Accounting

3

COM 32700Media Literacy

3

DCS 10000History of Contemporary Media Industries

3

ECON 23010Survey of Economics

3

ENTR 37510Small Business and Entrepreneurship

3

MGMT 24000Introduction to Information Systems

3

MGMT 26032Principles of Management

3

MGMT 26061Business Law I

3

MRKT 35010Principles of Marketing

3

MUS 10101First Year Seminar in Music

1

MUS 10200Concert/Recital Attendance

0

MUS 14100Music Theory I

4

MUS 15000Music in America

3

MUS 15500Jazz History

3

MUS 16500Introduction to Music Literature

3

MUS 21400Piano Proficiency I

1

MUS 24200Music Theory II

4

MUS 25000Introduction to Music Technology

3

MUS 32200Trends and Case Studies in the Music Industry

3

MUS 32600Music Entrepreneurship

3

MUS 33030Music Business I

3

MUS 33040Music Business II

3

MUS 35700World Music

3

MUS 38100Music Production I

3

MUS 38200Music Production II

3

MUS 42000Music Marketing

3

Notes: (1) ECON 23010 may be used to satisfy a GE-SocSci requirement. (2) MUS 35500 and MUS 35600 may be used to satisfy the GE-Human Culture: Foreign Culture/Human Diversity requirements.

Private Lessons

Four credit hours selected from the following options:

MUS 104XXPrivate Lessons

1-2

MUS 204XXPrivate Lessons

1-2

MUS 304XXPrivate Lessons

1-2

MUS 404XXPrivate Lessons

1-2

Ensemble

Four credit hours selected from the following options:

MUS 209XXLarge Ensemble - Instrumental

0-1

MUS 210XXLarge Ensemble - Choral

0-1

MUS 212XXSmall Ensemble - Instrumental

0-1

MUS 213XXSmall Ensemble - Vocal

0-1

Electives

Fifteen (15) credit hours of electives chosen from the following options:

COM 15100Radio Production

3

DCS 35000Personal Branding and Content Creation

3

DCS 36000Information Literacy

3

DCS 38700Emerging Platforms and Analytics

3

DCS 40000Contemporary Audience Analysis

3

MGMT 36062Business Law II

3

MUS 30000-40000MUS 30000-40000-level course

1-3

Capstone

AMC 44444Internship

1-6

Students should take AMC 44444 for at least three credit hours.

The Bachelor of Arts in music also requires the following:

  • Enrollment in MUS 10200 each semester of full-time enrollment, excluding the semester of internship.
  • Passing scores on periodic assessments of program-level student learning outcomes.