FBD 58530 Innovative Luxury Branding and Visual Display

This graduate course focuses on innovative aspects of luxury retail branding, visual merchandising and display, from classic techniques to the most avant-garde developments. This course also reveals how both historic and innovative retailers can optimize their image with target markets through window and interior displays, branding, and new visual merchandising strategies. This class may require the use of a virtual reality headset identified by the instructor.

Credits

3