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Advertising and Strategic Communications, BA

60 credit hours

Requirements

Major Coursework

57 credit hours of coursework from the following options:

AAD 20300Adobe Certification in Photoshop

3
AAD 20400Adobe Certification in Illustrator

3
ASC 22800Fundamentals of Public Relations

3
ASC 24500Fundamentals of Advertising

3
ASC 33500Media Planning and Buying

3
ASC 33900Effective Messaging in Public Relations

3
ASC 34200Advertising Copywriting

3
ASC 36300Creative Advertising Concepts

3
ASC 41600Advertising Competition I: The Campaign

3
ASC 41700Advertising Competition II: The Pitch

3
ASC 42700Advertising Campaign Management

3
ASC 44000Public Relations Plan Management

3
COM 15400Video Production

3
COM 24200Basic Reporting

3
COM 32700Media Literacy

3
DCS 35000Personal Branding and Content Creation

3
DCS 38700Emerging Platforms and Analytics

3
MRKT 35010Principles of Marketing

3
MRKT 45070Consumer Behavior

3

Elective Coursework

3 credit hours of coursework from the following options:

AMC 44444Internship

1-6
ASC 30141Applied Advertising and Strategic Communications I

1
ASC 30142Applied Advertising and Strategic Communications II

2
ASC 30143Applied Advertising and Strategic Communications III

3

Seminar Coursework

Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.

ASC 10800Advertising and Strategic Communications Seminar

0

No duplication of coursework is permitted within the program.