DCS 38700 Emerging Platforms and Analytics
Emerging media platforms--including mobile, social, and digital--are more than distribution channels. They offer unique user experiences and opportunities for communicators to connect with an audience. Students will learn the data visualization software Tableau, which allows users to explore, analyze, and utilize databases. Using content creations strategies, trend analysis, and data analytics, students will learn how to understand their audience, and develop dynamic content for storytelling, user engagement, and brand management.
Credits
3