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Advertising and Public Relations, BA

57 credit hours

Requirements

Major Coursework

54 credit hours of coursework from the following options:

AAD 12000Digital Foundations

3
APR 32280Public Relations: Communication Strategies

3
APR 33500Media Planning and Buying

3
APR 33900Effective Messaging in Public Relations

3
APR 34200Copywriting

3
APR 36300Creative Advertising Concepts

3
APR 41600Advertising and Public Relations Competition I

3
APR 41700Advertising and Public Relations Competition II

3
COM 24200Basic Reporting

3
COM 32700Media Literacy

3
DCS 35000Personal Branding and Content Creation

3
DCS 38700Emerging Platforms and Analytics

3
MGMT 16025Introduction to Business and Free Enterprise

3
MGMT 26032Principles of Management

3
MGMT 26061Business Law I

3
MRKT 35010Principles of Marketing

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 45070Consumer Behavior

3

Elective Coursework

3 credit hours of coursework from the following options:

APR 30141Applied Advertising and Public Relations I

1
APR 30142Applied Advertising and Public Relations II

2
APR 30143Applied Advertising and Public Relations III

3
APR 45000Advertising and Public Relations Internship

1-9

Seminar Coursework

Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.

APR 10800Advertising and Public Relations Seminar

0

No duplication of coursework is permitted within the program.