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Marketing Graduate Certificate

12-18 credit hours

Requirements

Foundation Coursework

0-3 credit hours of coursework from the following options:

MRKT 55010Marketing Principles and Issues

3
MRKT 35010Principles of Marketing

3

Statistics Coursework

0-3 credit hours of coursework from the following options:

MGMT 56070Statistics and Quantitative Analysis

3
MTH 14100Basic Statistics

3

Certificate Coursework

3 credit hours of coursework from the following option:

MRKT 55080Marketing Strategy and Management

3

Elective Coursework

9 credit hours of coursework from the following options:

MRKT 55015Digital Marketing

3
MRKT 55020Marketing Information and Research

3
MRKT 55025Integrated Marketing Communications

3
MRKT 55030International Marketing

3
MRKT 55040Advertising and Promotional Strategy

3
MRKT 55050Personal Selling and Sales Management

3
MRKT 55060Public Relations

3
SPMGT 57040Sport Marketing and Promotion

3

Notes: (1) Courses are three credit hours unless otherwise indicated.

(2) Additional foundation courses may vary by specific graduate certificate programs.

(3) Any and all of the foundation courses may be waived if in the judgment of PCB&E the applicant has earned, within the past five years, university level credit covering the topics of the prerequisite course with a GPA of 3.0 or better or the equivalent.