Advertising and Public Relations, BA

57 credit hours

Requirements

Major Coursework

57 credit hours of coursework from the following options:

AAD 12000Digital Foundations

3

APR 32280Public Relations: Communication Strategies

3

APR 33500Media Planning and Buying

3

APR 33900Effective Messaging in Public Relations

3

APR 34200Copywriting

3

APR 36300Creative Advertising Concepts

3

APR 41600Advertising and Public Relations Competition I

3

APR 41700Advertising and Public Relations Competition II

3

CINE 11000Video Production

3

COM 24200Basic Reporting

3

COM 32700Media Literacy

3

DCS 35000Personal Branding

3

DCS 38700Emerging Platforms and Analytics

3

MGMT 16025Introduction to Business and Free Enterprise

3

MGMT 26032Principles of Management

3

MGMT 26061Business Law I

3

MRKT 35010Principles of Marketing

3

MRKT 35040Advertising and Promotional Strategy

3

MRKT 45070Consumer Behavior

3

Elective Coursework

3 credit hours of coursework from the following options:

APR 30141Applied Advertising and Public Relations I

1

APR 30142Applied Advertising and Public Relations II

2

APR 30143Applied Advertising and Public Relations III

3

APR 45000Advertising and Public Relations Internship

1-9

Seminar Coursework

Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.

APR 10800Advertising and Public Relations Seminar

0

No duplication of coursework is permitted within the program.