Retail Management B.A.

72 credit hours in major

Requirements

A degree in retail management requires the completion of the following courses:

Core business and GE business courses (48 credit hours)

See:

GE Requirements for Bachelor of Arts

General Education Business Requirements

Core Business Requirements

Six required major courses (18 credit hours)

MRKT 35050Selling

3

RTAIL 15510Introduction to Retailing

3

RTAIL 25520Retail Communications

3

RTAIL 35530Retail Buying

3

RTAIL 35535Survey of Retail Operations

3

RTAIL 45540Retail Merchandising Control

3

Two elective major courses (6 credit hours), selected from the following options:

INTL 48010International Marketing

3

MGMT 36042Principles of Supply Chain Management

3

MRKT 35020Marketing Information and Research

3

MRKT 35030Pricing Strategy and Negotiations

3

MRKT 35040Advertising and Promotional Strategy

3

MRKT 35060Product Management

3

MRKT 45060Marketing Communications

3

MRKT 45070Consumer Behavior

3

RTAIL 39000-39999Special Topics in Retail Management

RTAIL 49000-49999Special Topics in Retail Management

RTAIL 45595Internship

1-9

SPMGT 37050Event Management

3