Advertising, Public Relations: Corporate Communications, BA

63 credit hours

Requirements

The Bachelor of Arts in Advertising, Public Relations: Corporate Communications requires students to complete the following courses:

PSY 10000	Principles of Psychology	3
COM 11000	Fundamentals of Oral Communication	3
COM 13000	Survey of the Professional Media	3
COM 15100	Radio Production	3
COM 15400	Video Production	3
COM 20200	Design with Photoshop	3
COM 23300	Fundamentals of the Internet	3
COM 24200	Basic Reporting	3
COM 30200	Seminar in Professional Practice and Ethics	3
COM 30500	Desktop Publishing	3
COM 30700	Writing for the Electronic Media	3
COM 32700	Media Literacy	3
COM 32800	Fundamentals of Public Relations	3
COM 33500	Buying and Selling Media	3
COM 36000	Media Management	3
COM 36300	Creative Advertising Concepts	3
COM 40100	Mass Communications Law	3
COM 42700	Advertising Campaign Management	3
COM 44200	Promotional & Public Relations Copy Writing	3
COM 46000	Mass Communications Theory	3

An additional three credit hours are also required in activity/experiential coursework and must be selected from one of the applied courses:

COM 30101	Applied Mass Communication-Radio	3
COM 30102	Applied Mass Communication-Video	3
COM 30103	Applied Mass Communication-Public Relations	3
COM 30104	Applied Mass Communication-Sports Information	3
COM 30105	Applied Interactive Media and Web Design	3
COM 30111	Applied Television News	3
COM 45000	Communications Internship	3