Communications, BA

The Bachelor of Arts in Communications provides students with broad-based knowledge and pragmatic skills. Classes are taught by experienced communications professionals and include a wide range of offerings in both the corporate and mass communication fields. Students majoring in communications pursue individualized degrees, designed in consultation with a faculty advisor, consisting of a sequence of courses consistent with their particular interests and needs. All degree programs must include at least 45 credit hours of course work in the major plus a three-credit Capstone course or a one-credit hour Culminating Project.

All majors are required to take Foundation Studies in Communications (ICM 40000, ICM 40500, ICM 40600). This cluster introduces students to the areas of study within the communication discipline, ranging from interpersonal, organizational, public relations, intercultural to mass media. The Foundations cluster is recommended as the first cluster in the major.

In their final term of study, communications majors are required to take either the Capstone course ( ICM 48900) or the Culminating Project (ICU 48900). ICM 48900 Communication Capstone is offered as a traditional classroom course. The capstone project is developed, presented, and assessed within the course. ICU 48900 Culminating Project is a written or media production project done as an independent study under the supervision of the Faculty Advisor. A proposal is required and needs approval from the Communications Program Director to be eligible for the Culminating Project option. Students need to request the Culminating Project Directive and Proposal Guide and submit the proposal in the quarter prior to enrolling for the option.

A communications major may apply for a degree in communications with an emphasis in mass communication or corporate communications if he or she has at least 27 semester hours of coursework in the declared emphasis. Pursuing an emphasis is an option, not a requirement.

Mass Communications Emphasis

Required

Foundation Studies in Communication Cluster (9) CO6

ICM 40000Historical Development and Trends in Communication

3

ICM 40500Media and Society (Ethics and the Media)

3

ICM 40600Theories of Communication

3

Desktop Publishing Cluster (9) CO4

ICM 30900Desktop Publishing in the Workplace

3

ICM 44500Information Systems Projects

3

ICM 46300Computer Based Graphics

3

Elective Category A

(Select one of the following clusters)

Documentary Expression Cluster (9) CO5

ICM 37200Documentary Film and Video

3

ICM 37300Photojournalism

3

ICM 37500Documentary Journalism

3

Visual Communications Cluster (9) CO12

ICM 43100Design-Visual Communication

3

ICM 43200Color Theory and Applications

3

ICM 4330020th Century Art Applications

3

Elective Category B

(Select one of the following clusters)

Television Production Cluster (9) CO10

ICM 25600Production for Television

3

ICM 35800Writing for Television

3

ICM 35900Production Management

3

Web Design Cluster (9) IT5

IIT 37700Fundamentals of HTML

3

IIT 37800Applications in Web Development

3

IIT 37900Applications in Website Publishing

3

Elective Category C

(Select one of the following clusters)

Advanced Television Production Cluster (9) CO11

ICM 47400Advanced Television Production

3

ICM 47600Advanced Television Directing

3

ICM 47700Advanced Television Editing

3

Advanced Web Design Cluster (9) IT6

IIT 47700Fundamentals of User Interface Design

3

IIT 47800Object-Oriented Web Development

3

IIT 47900Multi-Tiered Web Programming

3

Project Management Cluster (9) IT8

IIT 33100Project Cost and Schedule Estimating

3

IIT 43200Project Management Process

3

IIT 43300Cost and Scheduling Applications

3

Prerequisite Math cluster

Creative Non-Fiction Cluster (9) CO1

ICM 45500Literary Feature Writing

3

ICM 45600Memoir and the Personal Essay

3

ICM 45700Studies in Creative Non-Fiction

3

Or another cluster from Elective Category A or B

Required Capstone or Culminating Project

All communication majors must complete either:

ICM 48900Communications Capstone

3

ICU 48900Culminating Project

1

Corporate Communications Emphasis

Required

Foundation Studies in Communication Cluster (9) CO6

ICM 40000Historical Development and Trends in Communication

3

ICM 40500Media and Society (Ethics and the Media)

3

ICM 40600Theories of Communication

3

Promotional Mix Cluster (9) CO8

ICM 35000Principles of Advertising

3

ICM 38900Public Relations and Promotions

3

ICM 39000Promotion Management

3

Public Relations Cluster (9) CO9

ICM 44100Group Communications

3

ICM 44200PR Ethics

3

ICM 44300PR Research and Planning

3

Elective Category A

(Select one of the following clusters)

Desktop Publishing Cluster (9) CO4

ICM 30900Desktop Publishing in the Workplace

3

ICM 44500Information Systems Projects

3

ICM 46300Computer Based Graphics

3

Organizational Communication Cluster (9) CO7

ICM 46000Organizational Communication Theory

3

ICM 46100Communications Process Analysis

3

ICM 46200Practical Applications of Communication Processes

3

Elective Category B

(Select one of the following clusters.)

Managerial Issues Cluster (9) HR2

IHR 33400Gender Issues in Management

3

IHR 33600Implementing and Managing Diversity

3

IHR 36000Adult Learning Processes

3

Group Dynamics Cluster (9) HR4

IHR 37000Group Dynamics

3

IHR 37100Conflict Resolution

3

IHR 41000Labor Economics and Industrial Relations

3

Staff Development/Information Systems Cluster (9) HR1

IHR 36081Career/Staff Development

3

IHR 36300Human Resource Information Systems

3

IHR 36530Employee Training and Development

3

Marketing Cluster (9) BA4

IBA 35010Principles of Marketing

3

IBA 45080Marketing Management

3

IBA 48010International Marketing

3

Project Management Cluster (9) IT8

IIT 33100Project Cost and Schedule Estimating

3

IIT 43200Project Management Process

3

IIT 43300Cost and Scheduling Applications

3

Prerequisites: IMH 13200, IMH 14200, IMH 22000

Required Capstone or Culminating Project

All communications majors must complete either:

ICM 48900Communications Capstone

3

ICU 48900Culminating Project

1

Note: In special circumstances and with the permission of the Program Director, ICM 49500 (1-3) may substitute in one of the above clusters.