Marketing, BA and BS

Bachelor of Arts: 75-77 credit hours in major

Bachelor of Science: 82-84 credit hours in major

Requirements

A degree in marketing requires the completion of the following courses:

Core business and GE business courses (51-57 credit hours)

See:

GE Requirements for Bachelor of Arts

GE Requirements for Bachelor of Science

General Education Business Requirements

Core Business Requirements

Five required major courses (15 credit hours)

MRKT 35020	Marketing Information and Research	3
MRKT 35030	Pricing Strategy and Negotiations	3
MRKT 35040	Advertising and Promotional Strategy	3
MRKT 35050	Selling	3
MRKT 45080	Marketing Management and Planning	3

Electives selected from the following options:

For a BA: Three elective major courses (nine credit hours)

For a BS: Four elective major courses (12 credit hours)

INTL 48010	International Marketing	3
MGMT 36042	Principles of Supply Chain Management	3
MRKT 35060	Product Management	3
MRKT 39000-39999	Special Topics in Marketing	1-3
MRKT 45060	Marketing Communications	3
MRKT 45070	Consumer Behavior	3
MRKT 45095	Internship	1-9
MRKT 49000-49999	Special Topics in Marketing	1-3
NPA 30000	Fundraising	3
NPA 38300	Marketing for Nonprofit Organizations	3
RTAIL 35530	Retail Buying	3
RTAIL 35535	Survey of Retail Operations	3
RTAIL 45540	Retail Merchandising Control	3
SPMGT 37040	Sport Marketing and Promotion	3
SPMGT 37050	Event Management	3